Social Media Community Management
Building a community around your author brand can be an easy way to bring your work to a warm market (an audience who is already interested in reading what you write.)
There are many ways to build relationships with the members of your community :
- Engaging in conversations :
- Initiate conversations with a view to generating User Generated Content (UGC) by asking questions, adding polls, or seeking opinions.
- Respond to comments and engage in meaningful discussions with your audience.
- Encourage community members to connect and interact with each other and build relationships around your book.
- Create challenges to help generate UGC
- Design challenges or prompts that encourage your audience to create and share UGC related to your brand.
- Incorporate a creative and fun element to entice participation. This can be something such as :
- Imagining a scenario for a key character.
- Continuation of a scene from a prompt.
- Make sure to provide clear instructions and guidelines for challenge submissions.
- Collaborations with Influencers
- Partnering with influencers within your niche (other authors within the same genre) to help promote these challenges to a wider audience.
- Acknowledge and feature UGC :
- Regularly acknowledge and appreciate the submissions you receive from your community.
- Feature only high-quality UGC on your socials, website, or other marketing materials.
- Tag and credit the creators of your UGC to give them recognition.
- Running UGC contests or giveaways :
- Organise contests or giveaways that require UGC submissions for participation.
- Set clear rules and criteria for selecting winners.
- Promote the contest or giveaway across your social media platforms to maximise participation.
Branded Hashtags
- Try to develop a unique and memorable branded hashtag to help create a sense of community.
- Your branded hashtag should be easy to spell and remember.
- It should inspire people to get involved in conversations such as X or Instagram.
- Promote the use of the hashtag across your social media platforms and marketing channels.
- Showcase the best UGC from the week/month and incorporate your branded hashtag.
Calls to Action
A Call to Action (CTA) is an instruction given to your audience, that prompts them to perform a required action.
- Use CTAs to encourage engagement and drive traffic.
- Create clear and concise CTAs that inspire your audience to participate.
- Ensure CTAs align with your business goals.
- Use persuasive language and incentives to encourage UGC submissions.
- Give precise and clear instructions on what your audience has to do to participate.
- Set a limited time in which they need to perform the required action.
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